Here's What You'll Discover Inside The Book:
In PART 1 of the book you'll be guided through the first critical step: Understanding Your Business.
You'll discover:
- 5 game changing marketing elements you need to know right now
- Why having a specific target market is so vitally important to your business
- 3 ways to evaluate and rate your current customer base
- How to uncover your WOW so you can stand out and be heard among the crowd
PART 2 is all about how Strategic Networking can revolutionise your business
You'll learn how to:
- Evaluate your success in cultivating strong referral relationships with the right people
- Be introduced to the right people by using a simple four-step conversation structure
- Move to the next step in your networking relationships and the when to do it
- Dramatically increase your referral score by sharing deeper knowledge with the right people

podcast

episode 1
The Imperfect Podcast
Wendy shares her newfound understanding of the lowest common denominators for weekly presentations in BNI.
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episode 2
The Most Important Part of the Meeting
WLC shares the four things that should be included in the "I Have" or "Referrals & Testimonials" section of the BNI agenda.
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episode 3
Strategic Networking: An Introduction
This is the first in a long list of podcasts I can do for you where I share the keys of Strategic Networking. IN this episode I cover Target Market, the 'WOW" Factor, and the five different types of people you'll want to meet when you're out and about.
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episode 4
The Membership Committee
The BNI Membership Committee is a super important part of the success of a BNI chapter because it has the ability drive the culture. This podcast explores the different roles in a BNI Membership Committee.
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episode 5
Two Recent Epiphanies
In this episode, we discover the amazing ongoing learning of how this BNI system really works.
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episode 6
Visitor Etiquette
The Imperfect Podcast welcomes your questions. This episode addresses visitor etiquette... from inviting visitors, to welcoming visitors, to being a visitor.
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Easy to follow, actionable strategies to help you grow your business.
Who Is This Course For:
- Companies with employees who engage in networking opportunities
- People moving from a corporate environment to a small business
- Business Owners who want to build their business through referrals
- Sales and Marketing professionals
"I love how much Wendy's approach focuses on quantifying the results of your networking efforts, having really specific (and realistic) objectives and making a genuine interest to deepen the rapport and trust in your relationships before needing to 'sell'."
Rebecca Allen
Leadership Coach
"I learned some super helpful snippets & it really shifted my thinking, even in her 30 minute introduction to her Strategic Networking Framework - and I can highly recommend it to you."